Muslim consumers represent an untapped and viable market segment, but to date there has been very little research on catering to their needs or running and managing Islamic businesses. Innovations in Islamic business, interest in the use of Sukuk (Islamic bonds) to finance major projects, pressures on Islamic banks to reduce the financing gap in society, and the need to understand Muslim consumers, require a deeper grasp of the issues and opportunities involved, which are quite unique. In similar vein, acquiring expertise on topics specific to Shari'ah-compliant businesses requires a thorough knowledge of matters ranging from financing to branding and, in a broader sense, creating an entrepreneurial framework suitable to the market. This book fills this gap by presenting high-quality and original case studies on Islamic finance, marketing and management from around the world. Equally valuable in business school classrooms and for c-suite strategists, it will help readers shape business strategies to tap into a billion-strong market.
Ezlika Ghazali is a Senior Lecturer with the Department of Marketing, University of Malaya (Malaysia). Her research interests include green consumerism, online consumer behavior, e-retailing and perceived switching barriers. She obtained her PhD from Warwick Business School, The University of Warwick (UK).Her research has been published in book chapters, conference proceedings and several leading journals such as Electronic Markets, Journal of Retailing and Consumer Services, Journal of Food Products Marketing, Asia Pacific Management Review and others.
Dilip Mutum is an Associate Professor of Marketing with the Nottingham University Business School, The University of Nottingham Malaysia Campus. He has a PhD in Marketing from the Warwick Business School, University of Warwick and is a Fellow of the Higher Education Academy (UK). An avid blogger, Dilip's research interests are quite wide, ranging from digital consumption to social marketing. His research work has been published within a range of publications, including book chapters, journals and conference proceedings. He has also co-edited two marketing case study books (published by Springer) and a book on Islamic finance, marketing and management.
Mamunur Rashid received his PhD on Behavioural Finance from National University of Malaysia in 2014. He has awarded the PGCHE from the University of Nottingham in 2018. He is currently a Senior Assistant Professor of Finance in Universiti Brunei Darussalam. Prior to joining UBD, Mamunur taught Finance at Nottingham University Business School, The University of Nottingham (Malaysia Campus) since October 2012 until September 2018, and at East West University, Bangladesh (September 2005 - February 2012). His teaching areas include Islamic Finance, International Finance, Corporate Finance and Financial Economics. Dr Mamunur was the founding deputy director of the Centre for Islamic Business and Finance Research at the University of Nottingham Malaysia Campus. Dr Mamunur is also an Associate Editor of International Journal of Islamic and Middle Eastern Finance and Management (Emerald). He is a Fellow of the Higher Education Academy, UK, and a member of Malaysian Finance Association since 2014. His research interest includes a broader investigation into the connection between values and performance in multi-cultural setting. Jashim Uddin Ahmed is a Professor and former Chairman of the Department of Management, School of Business and Economics, North South University, Bangladesh. He is the founder of InterResearch, a leading research organization in Bangladesh. He was awarded his PhD in Management Sciences from the University of Manchester Institute of Science and Technology (UMIST, currently known as The University of Manchester), UK. His research interests lie broadly within strategic management and contemporary issues in marketing and management. He has published over 80 research articles and case studies in reputed journals. An expert on Asian and Emerging Markets business case writing, Ahmed has written over forty cases covering diversified industries and sectors.
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